Saturday, April 9, 2011

Rebate


I have a habit of imagining boardroom discussions.  It’s my way of calculating what corporations are up to.  Take, for example, the mail-in rebate.  It’s designed to make a product seem cheaper than it actually is. I don’t know what percentage of consumers actually receive these rebates, but marketers do, and it isn’t large.

I usually avoid buying items with rebates, but the other night I stopped into Pioppi’s Liquors for a bottle of gin.  Around the neck was a card that offered me five dollars back.  Normally, in my fogieish indolence, I’d slip the rebate card into a drawer, where I’d discover it after it was out of date and invalid, but I wasn’t going to fall for that this time.

“Where are the envelopes?” I asked Annette, who replied they were in her desk. I couldn’t find them so she got me one.  I seated myself at the kitchen table and got to work.  This was the address to be copied:

CMS Rebate Center,
Attn; Save $5 off Tanqueray:
DIAGEO 1382, PO Box 426014
Del Rio TX 78842-6014

It was four lines with a total of 19 digits to get right, not counting the 5 in $5.   When I’d finished the job, I found I’d skipped the four after DIAGEO.  I squeezed them in, but I could see that the envelope wasn’t going to find its proper destination, even if it arrived at the right PO Box. 

I felt it unwise to pester Annette for another envelope, so I rummaged through her desk until I found one and wrote the address again, triple checking to make sure it was correct. I carefully enclosed my sales slip from Pioppi’s. Then I found a stamp, noting that the net return for my labor would be $4.56 after the expenditure of 44¢. 

Will I be rewarded?  Probably not.  I spent over thirty years in the insurance business where it was part of my job to fill out applications and other forms, but I’m almost never able to score a rebate.  One application was returned to me because Best Buy’s register spit out both a proof of purchase and a sales slip and I’d sent in the wrong thing.  Before I got around to making the correction, the time to respond had expired.  Another time I thought I had everything perfect, but the money never came. 

If the $5 does arrive, I won’t be home free.  It will be in the form of a check, which must be cashed promptly and will be worthless if I don’t get it to the bank in time.  Meanwhile the CMS Rebate Center will have my name and address and know I drink gin.  I will be hearing from someone about that. 

The proper thing would have been to abandon my intended purchase on the counter and inform the clerk that I never buy anything that offers a rebate, hoping the message would scale the heights to the proper boardroom.  The trouble was I was alarmingly low on gin.  When I got home I was faced with the long chance of getting $5 in exchange for one of my wife’s envelopes and a stamp, and I was seized with a sucker’s hope. In six to eight weeks I’ll know if I succeeded or failed. 

Tuesday, April 5, 2011

Cape Cod Early April

Morning with Henry


This morning I was reading from The Selected Journals of Henry David Thoreau. I find I can purchase the complete fourteen volume edition of  the Journals in like-new “collectible” condition from Amazon.com for $220, and they’d look mighty fine in my living room bookcase proclaiming to all what a well-read fellow I am. 

On the other hand, I’ve found the 319 pages of my Signet Classic paperback are adequate to my needs. It rests on my bedside bookshelf, where it impresses nobody, but is handy for dipping into. Today I happened to open it to July 16, 1851 where the sage observes, “In youth, before I lost any of my senses, I can remember that I was all alive, and inhabited my body with inexpressible satisfaction; both its weariness and its refreshment were sweet to me.”   

I wondered if he was thinking of William Wordsworth who had died the previous year. 

“What though the radiance which was once so bright
Be now for ever taken from my sight,
Though nothing can bring back the hour
Of splendour in the grass, of glory in the flower;”

Personally I don’t remember that my senses were sharper in my youth, although I wear glasses and must admit people seem to be speaking more softly than they used to.  I think it’s not vestigial memories of heaven that fires the awareness of children, but the newness of the world and their eagerness to take it in.  I was bathing my younger daughter when she put her mouth on the rim of the tub, and it suddenly came to me that I perfectly recalled the wet, smooth hardness of the curved porcelain and the slightly soapy taste.  She was an explorer of the world, and I had been one too.   

The other day my granddaughter, who is coming up to two years old, heard that there are dinosaur bones at the Harvard Museum of Natural History and demanded, “Put my sneakers on and let’s go.” Ruminating through books and websites, I find I have lost a little of that pure flame.  Learning is the business of us all, but it’s particularly urgent to the very young. 

I love Wordsworth’s image of plump babies descending from heaven trailing clouds of glory, but had the poet consulted midwives, he would have found that newborns are not washed to clean them of stardust. Their holiness is their humanity, and they dive into life headfirst.  I now take my learning at a leisurely pace and am apt to do it in my stocking feet. 

Reading The Selected Journals this morning I was struck how like a blog they are, and to my great pleasure I find that there is a blog giving a journal entry for the very day of the year you access it. I bookmarked the site and intend to look at it during my morning computer time. It’s Thoreau in exactly the dosage I’m inclined to take him. He makes an amiable companion for a short visit, but he does go on.  Should you hunger for the whole enchilada, Thoreau’s complete journals are available for free.